Keyword Analysis
- Tailored solutions delivering the right keywords to optimize for
Do you know what your customers type into Google when they are searching for your product or service? It may seem like a simple question, with a simple answer - but the truth is - it isn't. The key phrases that are most commonly used are not always the ones you would think of.
Selecting the correct keywords is the cornerstone of the optimisation process - choose the wrong ones and you are inviting people who have no interest in your product onto your site. Choose the right ones and you have highly targeted traffic who will then be introduced to your offering and can make a decision on whether to make a purchase. - Learn about keyword searches and competition
The Keyword Analysis report is more than just a list of keywords that are searched for - it has similar and related phrases that allows you to consider various permutations and select based on keyword effectiveness (the ratio of searches to competitors for a given key phrase) to ensure that you maximise your chance of being found.
The report will also provide you with monthly information on the number of searches to allow you to consider market potential and benchmark your site's performance. - Keyword Effectiveness Index for maximum SEO impact and maximum traffic
The Keyword Analysis report provides you with a Keyword Effectiveness Index ranking for each word or phrase which will allow you to make a commercial decision on which keywords you wish to engage. Sometimes the most popular keywords are not the most effective ones to select because the competition for them may be massive - other times the most effective phrases may just be too obscure for who you are trying to target. Utilise a KEI report takes the guess work out and allows you to base decisions on up to date, reliable information.
Contact Busby to learn about how our keyword analysis can improve your search engine rankings today.
